As Garrett grew, so did our love of the community.  In an area where football is King, Garrett opted to play ice hockey like his father.  We realized at that time that he was probably the only hockey play in the county.  So, like many proud parents, we were concerned that he wouldn’t get to experience the recognition from his peers like so many other high school athletes.  So we decided, although it may be a little late for our son, that when the time was right we would come up with a way to recognize the positive activities of as many local young people as possible.  In 2003 we sold our transportation company in Dallas and the first thoughts of a youth and family magazine began to take shape.

We wanted to recognize the various experiences of our young people.  Their interest in school clubs, photography, journalism, martial arts, rodeo, music, motocross, paintball, 4-H, FFA, scouting, volunteering, sports, working and more.  You name it; if kids were involved in a positive way we wanted to recognize it … even a stray hockey player or two if there were any out there.

Understanding that when children recognize their own potential in the accomplishments of others it can motivate them to do the same; our purpose was simple.  Make a positive difference in the lives of youth through recognition.  Our Mission is Recognition.

Our publication journey began in May 2004 with our first magazine Wise Youth Today.   In August 2006 we added Ice Times Magazine.   We wanted our youth centered publications to represent the past, the future and the present.  It helped us to focus on the wisdom that is gained from the past, the importance of planning for future generations and the necessity of making a difference in the here and now. 

Since that first issue back in 2004, many folks have called, emailed and even stopped us as we were filling the distribution racks to express their interest and support in our magazines.  Many parents, grandparents and even our advertising partners have joined us by sending in their kids’ pictures and association information.  Many of those same readers expressed an interest in us bringing Wise Youth Today into other areas of our State.  We wanted to make sure that the timing was right and the interest was high before starting another similar publication.  Well, the interest was certainly high and in July of 2007 we began the process of bringing a magazine into Parker County, Texas.  In the Fall of 2007 --  the timing was right -- and Parker County Kids was born!

We believe that companies must look to reach success by meeting the standards of a triple bottom line.  The first bottom line, for the longevity of the company, must be that of a fair profit.  The second bottom line must be about social and ethical responsibility.  The third bottom line should be to strive and attain positive change for our future generations.  Each must be met without sacrificing the others. 

All great companies have great purpose and this is where the story of Parker County Kids begins …

Won’t you join us?